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Baby
Boomer Definition:
Baby
boomers are defined as people
born 1946-1964. After American
soldiers returned home from
World War II in1946, the United
States experienced an explosion
of births (hence the name
baby boom) that continued
for the next 18 years, when
the birth rate began to drop.
In 1964, baby boomers represented
40% of the population, which
means that more than one third
of the population was under
19 years of age.
In
the 1990s, approximately 76
million people in the United
States were born in the baby
boom years, representing approximately
29% of the country's population.
Since baby boomers make up
such a sizable portion of
the consuming public, their
spending habits and lifestyles
have a powerful influence
on the economy.
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O.K., so you know Baby Boomers, at nearly 80
million strong, make up the largest generational
demographic in history. But do you know that Boomer
women outnumber Boomer men – and influence
as much as 80% of household purchase decisions?
Or that these women are at the peak of their earning
potential, with many planning to work into their
60’s, 70’s and beyond? And do you
know what they’re looking for in a new home
and how to effectively market to them?
If not, you’re in luck. After becoming
the industry leader in designing and marketing
for women under the Woman Centric MattersSM banner,
Design Basics is now creating specific home plans
and marketing strategies for this powerful segment
of the population.
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