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MARKETING
TOOLS
- Branding
opportunities
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Website Design
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Print marketing materials
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Custom editions of Her
Home magazine
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Public Relations (PR)
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Advertising & Signage
- Customer
satisfaction surveys
- Research
and focus groups
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Research suggests that by a 7 to 1 ratio, women will
go out of their way to do business with companies that
market to women! (Source: Winning Strategies for
Marketing and Selling to Women by Delia Passi Smalter)
And with the growing population of boomer women,
every aspect of your business needs to be designed with
her in mind.
Contact us to discuss
the Baby Boomer Marketing Tools available for your business»
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TRAINING
FOR...
- Executives
- Customer service representatives
- Sales staff
- Other key staff members
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When trying to sell to a Boomer woman, remember: She's
always going to think she's smarter than you. (Mike
Sullivan, 50+ Communications)
Design Basics' Think Tank Division has been conducting
highly specialized, in-depth research with Boomer women
buyers since January, 2003. Our knack for delighting
buyers is rooted in our ability to listen differently
and approaching problems by using the design process.
We can train your executives, key staff members, customer
service representatives and sales staff to communicate
more effectively with boomer women, answering key questions
like...
- How do you market to Boomers?
- How do you talk to Boomers?
- How do you sell to Boomers?
I would like to be contacted
about Baby Boomer Consultation & Training for my
company»
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DESIGN
- The
buying experience
- Proven
boomer-centric selling strategies
-
Evaluation of your internal
processes
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Options and upgrades
for your products and services
-
Sales
centers
- Design
studios
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Taking a boomer-centric approach means designing EVERYTHING
from ‘her’ perspective. At its core, it
means understanding the boomer female so innately that
you can actually anticipate what she wants even before
asking.
But it’s not just for her. As many other companies have found in their businesses, giving boomer women what they want has increased satisfaction among their male customers too.
Consider:
- She expects to be a single head of household. (Low maintenance)
- Half of U.S. grandparents are Boomers (Flex space)
- You can't ask her if she's interested in a universally designed home. (At least not directly.)
- The majority of Boomer women believe they are destined to go broke! (Understand her new home investment perspective.)
I would like to be contacted
about Baby Boomer Design»
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